K2 Is Alive!

SAN FRANCISCO, CA - Well, the last week has been busier than usual with our K2 launch, new website launch and annual LAMP conference all hitting us at once.  In case any of my loyal readers have been keeping count (this means you, Scharfie…), not only was I unable to keep up with daily posts, but even weekly posts have been a little difficult lately.  But things are looking up on the blog front.  Considering that you are now viewing this on the new Edulence website, I felt I owed it to our Interactive team to at least get a current post up in coordination with our splashy launch of the new site.  Hope you’re enjoying the experience so far.Anyway, we’ve just returned from San Francisco where we unveiled K2 to the public at GAMA’s LAMP conference.  We spent the last few months preparing our application, website and ourselves for the event.  Well, the turnout was excellent and the response was everything we hoped it would be.  K2 allows businesses to build and manage their own multimedia communities connecting managers, employees and customers while uniquely tracking all user activity.  So now the “fun” part begins as we work to get all these new communities up and running within one week.  Stay tuned for updates.  On another note, Edulence Interactive just won IAC’s award for 2008 Best Airline Microsite for our Welcome Runners project with Runner’s World and JetBlue.  If you haven’t already seen it, visit www.welcomerunners.com for the full experience.  We’re hoping this is the first of many awards for this innovative video site.  Our interactive team is doing amazing things with green screen video as you’ve probably noticed on our own site www.edulence.com.  This style of web design seamlessly merges the video talent with the website they live on and replaces the traditional pages of text with videos.  We believe the Internet is better suited to deliver your message in video than text.  After all, when was the last time you read the news on your TV screen. 

Come to think of it, I should be doing this post in video…

— JT